Pet Memorial Products for Dogs & Cats

Compassionate end-of-life care for pets and people is the heart of your practice. Our practice tools, like ClayPaws®, the original paw print kit™, help you reach out to clients with heartfelt support.

And, if "being there" for others proves challenging, our Veterinary Wisdom® Resource Center is here to help. Our Resource Center is packed with ways you can provide Bond-Centered Care and Pet Loss Support for clients without overextending your own energy and resources. Sign up for our monthly newsletter to learn more!

Preparing Your Clients for Pet Loss


Preparing clients to face pet loss can be time consuming and stressful. We created our Pet Parents Resource Center to help you help clients.

Announcing our 2021 Product Catalog!


Watch out for our 2021 Veterinary Wisdom® Product Catalog--on its way to you now! 

Featuring our NEW products:

  • Decorative Artist Markers

  • Euthanasia Notice Kit

  • Glossy White Furever Loved Clippings Containers

  • New Pet Sympathy Cards


View catalog as a PDF!

"...when I give a pet's paw print to the owner, so many of them want to immediately hold the print and rub their hands over it. I've had requests from vendors wanting me to try their paw print kits that come ready to use in a can. I've never tried them because I know my customers would not get the same benefit from holding a can as they would holding their actual pet's print. Keep up the good work!”


-Steve Weaver, Carolina Pet Cremation, Raleigh, NC

Instructional Video: How to Make a ClayPaws® Print

In this video, you'll learn how to make a ClayPaws® print using our tested print-making system.


Learn how to:

  • Prepare the clay (00:29)

  • Make the impression (01:53)

  • Decorate the print (02:46)

  • Bake the print (03:43)

  • Finish for presentation (4:58)

  • Additional Resources (6:31)

For additional information:

View our Instructional Chart
Visit our FAQ section

TIP: Enlarge video to full screen to better read instructions.