World by the Tail, Inc.'s VeterinaryWisdom.com - Information for Pet Professionals

How Can You Turn the Hardest Part of
Your Job Into the Most Rewarding?

ClayPaws®, the original paw print kit™, provides proven comfort for
your clients and confidence for you and your staff during grief. More
than any other condolence product, a ClayPaws® paw print guarantees that your care and understanding is conveyed when a beloved pet dies.

Dear Colleague,

Your clients come to you with something precious. Their pets. Yet, despite
your best efforts, you can't save every patient you see.

In the past, when a patient died at your clinic, your clients often went home empty-handed and you felt helpless to comfort them. Now, in a matter of minutes, you can make a ClayPaws® paw print and send your clients home
with a valuable keepsake. This simple gesture will help your clients feel grateful for your kindness (and feel loyal to your clinic!) and will help you feel that you were truly able to provide effective emotional support for them and their families.

“When I was Director of the Colorado State University Veterinary Teaching Hospital, I allocated funds to be spent on ClayPaws® kits so our clinicians, students, and staff could make memorial paw prints for clients whose pets had died. I was a veterinarian for 45 years and the ClayPaws® kits are, without a doubt, the most effective grief support and public relations tool I ever encountered. I highly recommend them!”

Wendell Nelson, DVM, former Director
James L. Voss Veterinary Teaching Hospital
Colorado State University

Colorado State University has been a leader in the field of veterinary grief
support for the past two decades. Along with Carolyn Butler, Dana Durrance,
Dr. Steve Withrow, Dr. Suzanne Hetts, and others, I co-founded and developed CSU’s grief support and education program to help pet owners and veterinarians deal more sensitively and effectively with companion animal death and euthanasia.

Today, this program is called the Argus Institute for Families and Veterinary Medicine and is one of the most respected and comprehensive programs of its kind in the world. I'm proud of the 20 years I spent building this program at CSU. I know I made a difference in many peoples' lives.

But the development I am most proud of, and most excited to share with you, is the product we call ClayPaws®, the original paw print kit™.

If You Worry About What to Say or What to
Do When Your Clients are Grieving,
We Have Your Solution

ClayPaws® kits began with the tearful request of an insightful pet owner.
Cora * wanted a meaningful memento to keep her connected with her dog
Mikey * while he underwent a very risky surgery. To comfort Cora, we made an impression of Mikey's paw using casting material. The process was messy,
time consuming, and too expensive to provide for clients on a regular basis. However, Cora's response to our memento---joy and gratitude---convinced us
that this gesture was worth our continued exploration.

When Mikey died unexpectedly a few weeks later, Cora called to tell us that
his paw print was now one of her most treasured possessions. She also told
us that our hospital would always have a special place in her heart as a practice that knew how to care for people as well as for pets.

It was then that we fully realized the significance that our crude, amateurish little paw print held for our client. We decided to perfect the paw print process so we could offer this lasting memento to every grieving client we encountered.

During the next year, we experimented with many different clays and modeling compounds. We tried products that required water to be added and those that simply air dried. We tried extremely soft clays and cement-like mixes. Each of these methods had potential, but for use in a fast-paced veterinary hospital, the ‘cons' still outweighed the ‘pros'.

We were looking for a material that was easy to use, but would create a permanent, lasting keepsake. The product also had to be fairly inexpensive
and able to hold the paw impression while being transported home for final decorating and baking. We were excited about one product that was soft, extremely easy to use, and simply air dried, but, after testing it, we found it
was likely to crack and even break apart after a short few months, causing our clients to lose their precious memento.

Finally, we found the right modeling compound and combined it with convenient packaging for use in your busy veterinary practice.

* Details drawn from an actual case, but client and patient names are changed to protect privacy

Now, You Can Give ClayPaws® Kits
to Your Clients, too!

ClayPaws® kits are more than a product---they are a symbol of
your heart and your clinic's caring attitude. More than any other gesture, ClayPaws® paw prints let your clients know that you understand their losses and truly care about them as people, not just as clients.

When you make the emotional support of people as much a priority as the medical care of animals, you provide ‘Bond-Centered' Care. With Bond-Centered Care, supporting clients---and one another---during tough times like pet loss and euthanasia moves your work to a deeper level.

Now, you are caring for people as well as for the animals they love.

Man sleeping with his dog

Why Have 100s of Your Competitors
Chosen ClayPaws® Kits Over Other
Condolence Products?

For the past ten years, we have been making our convenient
ClayPaws® kits available to veterinary medical practices nationwide.

Our customers tell us that using ClayPaws® kits can:

make final good-byes less awkward and sad
reduce the stress of dealing with patient death
help you feel confident, skilled, knowledgeable, and professional while dealing with the toughest emotional situations
define the image and approach of your practice as caring and willing to go the extra mile to care for your clients
increase your clients' loyalty and retention.
(Studies show that patient death creates one of the most vulnerable times in the client-veterinarian relationship because a high percentage of pet owners switch veterinarians when they feel they have had a negative experience during the death of their pet)
decrease staff turn over.
(Studies show that, when other people are upset, most of
us want to help, but we don't know what to say or do to provide support. Staff members who feel they can effectively support clients during patient death feel better about their jobs and their work environment)
save you money - they are more affordable than other condolence products.
(Flowers, books, and memorial donations can all cost $20.00 or more per client. When you purchase ClayPaws® kits in larger quantities, your cost per kit can be under $5.00 each)
save you hours of staff time spent buying and packaging clay. Sure, you can make your own paw prints, but we buy our modeling compound in huge quantities and pass the savings on to you. We also provide the only bag we have found (and we tested dozens!) that keeps the oils from the clay from bleeding through onto your print and support materials. AND, we provide all the tips and directions your clients need for customizing their paw print (decorating and baking) in a meaningful way.

ClayPaws®, the original paw print kit™ has been a featured product on Animal Planet's Petsburgh USA . In 2000, it was one of the winners of Cat Fancy Magazine's Editor's Choice Awards. Veterinarians, animal health technicians, and pet owners have all praised ClayPaws® kits and have sent us dozens of testimonials about this product.

Order ClayPaws® Kits Now

Your Clients Come into Your Practice with Something Precious. Help Them Leave with Something Precious, too.

With ClayPaws® kits, you are investing in client loyalty and your clinic's caring reputation. And you are contributing to a higher level of job satisfaction for you and your staff.

With ClayPaws®, the original paw print kit™, you'll create fantastic client loyalty and a supportive, caring culture within your veterinary clinic. And you'll have the satisfaction of knowing that, with just a few minutes of your time, you were able to create and present your clients with a precious, permanent keepsake of their beloved pet.

I know how rewarding it can be to give your client a ClayPaws® paw print and I want you to have this experience, too. It feels good to help someone when they need your support!

“Okay, I Want to Use ClayPaws® Kits!
How do I Get Started?”

ClayPaws®, the original paw print kits™, are not sold in stores. In fact, the only place you can get the original ClayPaws® kits is right here OR by calling World by the Tail, Inc., at 1-888-271-8444.

AND the best time to buy ClayPaws® kits is right now! We want to encourage customers like you to buy ClayPaws® kits online because using the Internet will reduce our marketing costs and we will be able to pass the savings on to you.

Now, you should know that we always have quantity discount pricing available to you. You can order one ClayPaws® kit or 1,000 or more kits. Your costs will decrease as your order gets larger! Go to our order page for more information!

100% Money-Back Guarantee

We want you to try ClayPaws® kits at our risk and to your satisfaction. That's why we offer you a six month, 100% money back guarantee. If, after trying ClayPaws® kits, you decide they are not the condolence product you have been looking for, you can return them to us even six months later for a 100% refund. Guaranteed.

Why are we willing to go to such great lengths to make you this offer? Because we want to give you time to try ClayPaws® kits with lots of different clients and in several different kinds of situations. And, we want everyone on your staff to have time to practice making ClayPaws® paw prints and to feel confident about using them to comfort grieving clients.

We've been in business for ten years. Debby and I are respected experts in our fields. ClayPaws® kits are not a gimmick. They're the real thing. We want you to feel as sure about that as we do.

Three Ways to Place Your Order

1. The fastest way to order is directly on-line with our Secure Server. Click Here to Order

2. You can use your Visa or MasterCard and order by phone. Order through our toll-free number anytime between 9:00 AM and 5:00 PM (Mountain Standard Time), Monday through Friday. 1-888-271-8444 If you don't wish to use a credit card, we can invoice you for your order (after your first initial order is pre-paid).

3. If your web browser will not support secure servers, you may print our order form and either mail it to:

World by the Tail, Inc.
126. W. Harvard Street, Ste. 5
Fort Collins , CO 80525

or FAX it to our Customer Service Department at 970-223-1226.

Customer Service is our top priority! Typically, your order will be sent to you via UPS within two business days after receipt. If you ever have a problem, please call Patricia or Lora for expert help.


Sign up for our Veterinary Wisdom® Monthly Newsletter for Vets & Pet Parents	How Can You Turn the Hardest Part of Your Job Into the Most Rewarding? ClayPaws®, the original paw print kit™, provides proven comfort for your clients and confidence for you and your staff during grief. More than any other condolence product, a ClayPaws® paw print guarantees that your care and understanding is conveyed when a beloved pet dies. Dear Colleague, Your clients come to you with something precious. Their pets. Yet, despite your best efforts, you can't save every patient you see. In the past, when a patient died at your clinic, your clients often went home empty-handed and you felt helpless to comfort them. Now, in a matter of minutes, you can make a ClayPaws® paw print and send your clients home with a valuable keepsake. This simple gesture will help your clients feel grateful for your kindness (and feel loyal to your clinic!) and will help you feel that you were truly able to provide effective emotional support for them and their families. “When I was Director of the Colorado State University Veterinary Teaching Hospital, I allocated funds to be spent on ClayPaws® kits so our clinicians, students, and staff could make memorial paw prints for clients whose pets had died. I was a veterinarian for 45 years and the ClayPaws® kits are, without a doubt, the most effective grief support and public relations tool I ever encountered. I highly recommend them!” Wendell Nelson, DVM, former Director James L. Voss Veterinary Teaching Hospital Colorado State University Colorado State University has been a leader in the field of veterinary grief support for the past two decades. Along with Carolyn Butler, Dana Durrance, Dr. Steve Withrow, Dr. Suzanne Hetts, and others, I co-founded and developed CSU’s grief support and education program to help pet owners and veterinarians deal more sensitively and effectively with companion animal death and euthanasia. Today, this program is called the Argus Institute for Families and Veterinary Medicine and is one of the most respected and comprehensive programs of its kind in the world. I'm proud of the 20 years I spent building this program at CSU. I know I made a difference in many peoples' lives. But the development I am most proud of, and most excited to share with you, is the product we call ClayPaws®, the original paw print kit™. If You Worry About What to Say or What to Do When Your Clients are Grieving, We Have Your Solution ClayPaws® kits began with the tearful request of an insightful pet owner. Cora * wanted a meaningful memento to keep her connected with her dog Mikey * while he underwent a very risky surgery. To comfort Cora, we made an impression of Mikey's paw using casting material. The process was messy, time consuming, and too expensive to provide for clients on a regular basis. However, Cora's response to our memento---joy and gratitude---convinced us that this gesture was worth our continued exploration. When Mikey died unexpectedly a few weeks later, Cora called to tell us that his paw print was now one of her most treasured possessions. She also told us that our hospital would always have a special place in her heart as a practice that knew how to care for people as well as for pets. It was then that we fully realized the significance that our crude, amateurish little paw print held for our client. We decided to perfect the paw print process so we could offer this lasting memento to every grieving client we encountered. During the next year, we experimented with many different clays and modeling compounds. We tried products that required water to be added and those that simply air dried. We tried extremely soft clays and cement-like mixes. Each of these methods had potential, but for use in a fast-paced veterinary hospital, the ‘cons' still outweighed the ‘pros'. We were looking for a material that was easy to use, but would create a permanent, lasting keepsake. The product also had to be fairly inexpensive and able to hold the paw impression while being transported home for final decorating and baking. We were excited about one product that was soft, extremely easy to use, and simply air dried, but, after testing it, we found it was likely to crack and even break apart after a short few months, causing our clients to lose their precious memento. Finally, we found the right modeling compound and combined it with convenient packaging for use in your busy veterinary practice. * Details drawn from an actual case, but client and patient names are changed to protect privacy Now, You Can Give ClayPaws® Kits to Your Clients, too! ClayPaws® kits are more than a product---they are a symbol of your heart and your clinic's caring attitude. More than any other gesture, ClayPaws® paw prints let your clients know that you understand their losses and truly care about them as people, not just as clients. When you make the emotional support of people as much a priority as the medical care of animals, you provide ‘Bond-Centered' Care. With Bond-Centered Care, supporting clients---and one another---during tough times like pet loss and euthanasia moves your work to a deeper level. Now, you are caring for people as well as for the animals they love. Why Have 100s of Your Competitors Chosen ClayPaws® Kits Over Other Condolence Products? For the past ten years, we have been making our convenient ClayPaws® kits available to veterinary medical practices nationwide. Our customers tell us that using ClayPaws® kits can: make final good-byes less awkward and sad reduce the stress of dealing with patient death help you feel confident, skilled, knowledgeable, and professional while dealing with the toughest emotional situations define the image and approach of your practice as caring and willing to go the extra mile to care for your clients increase your clients' loyalty and retention. (Studies show that patient death creates one of the most vulnerable times in the client-veterinarian relationship because a high percentage of pet owners switch veterinarians when they feel they have had a negative experience during the death of their pet) decrease staff turn over. (Studies show that, when other people are upset, most of us want to help, but we don't know what to say or do to provide support. Staff members who feel they can effectively support clients during patient death feel better about their jobs and their work environment) save you money - they are more affordable than other condolence products. (Flowers, books, and memorial donations can all cost $20.00 or more per client. When you purchase ClayPaws® kits in larger quantities, your cost per kit can be under $5.00 each) save you hours of staff time spent buying and packaging clay. Sure, you can make your own paw prints, but we buy our modeling compound in huge quantities and pass the savings on to you. We also provide the only bag we have found (and we tested dozens!) that keeps the oils from the clay from bleeding through onto your print and support materials. AND, we provide all the tips and directions your clients need for customizing their paw print (decorating and baking) in a meaningful way. ClayPaws®, the original paw print kit™ has been a featured product on Animal Planet's Petsburgh USA . In 2000, it was one of the winners of Cat Fancy Magazine's Editor's Choice Awards. Veterinarians, animal health technicians, and pet owners have all praised ClayPaws® kits and have sent us dozens of testimonials about this product. Order ClayPaws® Kits Now Your Clients Come into Your Practice with Something Precious. Help Them Leave with Something Precious, too. With ClayPaws® kits, you are investing in client loyalty and your clinic's caring reputation. And you are contributing to a higher level of job satisfaction for you and your staff. With ClayPaws®, the original paw print kit™, you'll create fantastic client loyalty and a supportive, caring culture within your veterinary clinic. And you'll have the satisfaction of knowing that, with just a few minutes of your time, you were able to create and present your clients with a precious, permanent keepsake of their beloved pet. I know how rewarding it can be to give your client a ClayPaws® paw print and I want you to have this experience, too. It feels good to help someone when they need your support! “Okay, I Want to Use ClayPaws® Kits! How do I Get Started?” ClayPaws®, the original paw print kits™, are not sold in stores. In fact, the only place you can get the original ClayPaws® kits is right here OR by calling World by the Tail, Inc., at 1-888-271-8444. AND the best time to buy ClayPaws® kits is right now! We want to encourage customers like you to buy ClayPaws® kits online because using the Internet will reduce our marketing costs and we will be able to pass the savings on to you. Now, you should know that we always have quantity discount pricing available to you. You can order one ClayPaws® kit or 1,000 or more kits. Your costs will decrease as your order gets larger! Go to our order page for more information! 100% Money-Back Guarantee We want you to try ClayPaws® kits at our risk and to your satisfaction. That's why we offer you a six month, 100% money back guarantee. If, after trying ClayPaws® kits, you decide they are not the condolence product you have been looking for, you can return them to us even six months later for a 100% refund. Guaranteed. Why are we willing to go to such great lengths to make you this offer? Because we want to give you time to try ClayPaws® kits with lots of different clients and in several different kinds of situations. And, we want everyone on your staff to have time to practice making ClayPaws® paw prints and to feel confident about using them to comfort grieving clients. We've been in business for ten years. Debby and I are respected experts in our fields. ClayPaws® kits are not a gimmick. They're the real thing. We want you to feel as sure about that as we do. Three Ways to Place Your Order 1. The fastest way to order is directly on-line with our Secure Server. Click Here to Order 2. You can use your Visa or MasterCard and order by phone. Order through our toll-free number anytime between 9:00 AM and 5:00 PM (Mountain Standard Time), Monday through Friday. 1-888-271-8444 If you don't wish to use a credit card, we can invoice you for your order (after your first initial order is pre-paid). 3. If your web browser will not support secure servers, you may print our order form and either mail it to: World by the Tail, Inc. 126. W. Harvard Street, Ste. 5 Fort Collins , CO 80525 or FAX it to our Customer Service Department at 970-223-1226. Customer Service is our top priority! Typically, your order will be sent to you via UPS within two business days after receipt. If you ever have a problem, please call Patricia or Lora for expert help.


	Website Contact: Tammy Durham. Email: webmaster@wbtt.com Toll Free - 1-888-271-8444 or Fax 970-223-1226 Privacy Policy Refund Policy © Copyright World by the Tail, Inc., 2005 All Rights Reserved.